In its first year at The Big Show, the NRF in partnership with Consumers in Motion Group’s Custom Curated Experiences (http://www.customcuratedexperiences.com) launched EXPO Tours. There were over a 140 companies which participated including L’Oreal, Tommy Hilfiger, Nine West Group, Halston, Kate Spade, Lladro, Richemont, Shiseido, Apple, Nordstrom, Carrefour, GAP, Amazon, The Home Deport, Adidas, Under Armour, Levi Strauss, Unilever, Starbucks, Nestle, Barnes & Noble, The Coca-Cola Company and many more.
The attendees included CEOs, CMOs, CIOs, CTOs, EVPs and SVPs on innovation, retail, product marketing, IT and many other specialties. Over 400 tours were booked during the three-day period. The executives were from Europe, Asia, Africa, South and North America.
There were four themes tours; The Small Business Essentials, Big Data & Customer Insights, The New Retail Customer Journey and E-commerce & Omnichannel. The companies selected were from Sweden, France, Germany, Canada, United Kingdom, Spain and the United States. Each tour featured seven companies, which were selected based on the overall theme.
The feedback was very positive. All of the tour groups got to meet each other before the tour departed. “This was my first time at The Big Show and the tour really helped me enjoy the overall experience at The Big Show” said a Brazilian retailer. Another leading CPG said, “that I would not have found these companies on my own.”